Blanc de Chine

For many years, our projects for a large Chinese Real Estate developer took our work toward Retail Real Estate throughout Canada and the United States. We helped to identify markets, choose the retailers and designers who might elevate the venues, review architects, and create the selling and positioning materials and graphics to attract these customers and brands.

When our client’s idea of creating a fashion brand in line with their personal, refined philosophy, bloomed, we helped them to realize Blanc De Chine.

A beautiful line of quiet, elegant, luxury basics with a distinct but subtle Asian character, was created for both men and women in silk – jerseys, knits, wovens, and crepe de chine.

Along with store design and promotion, we helped to choose designers, fabrications, and standards for the line.  And we were pleased to see the Fashion and the promotion become iconic and important in both Hong Kong and New York.