Neiman Marcus was launched in Texas a lifetime before I was born. But by the time they approached me, their stores could be found in Boston, San Francisco, Miami, Atlanta, Chicago, and many other cities across the country.

Stanley Marcus may have been delighted to be included in conversations about Fashion with WWD, Vogue, and The Today Show. But he was frustrated in consistently being asked about “hemlines in Dallas”; the price of “handbags in Houston”; or whether “women in Texas” wore as much Black as they sported in New York. After all, he announced, Neiman Marcus owned the Top of Market in Fashion all across our country. Not just Texas.  

I believe Mr. Marcus expected my team to revise their promotion with a banner or a tagline hailing them as America’s Pinnacle Retailer.

Instead, we created something far more important to the Press, covering Business, Money, Society, Food, and Fashion.

“The Neiman Marcus Report on Luxury Retail” was published quarterly with stories deliberately aimed toward the Fashion, Social, Business, Financial, and Food press. It showed the world what was happening at the Top of the Market from the one Retailer truly able to claim that vision.

I’m proud to report that after only a year, no one again referred to Neiman Marcus as a regional retailer.

Many NM projects followed. But none more important than this.