Our first project for Chopard was the launch of a fragrance with a tiny diamond in every bottle.

We harnessed the power of Neiman’s In-Circle Customers. At a series of In-Circle events, we gifted bottles of the Happy Diamond fragrance to each guest.

But there was also a surprise. At each of the five events, we replaced one tiny diamond with a fabulous, full-carat gem.

In doing so, we made five In-Circle customers very happy. We created surprise, delight, and excitement. And (of course) Chopard made international news. The fragrance was well launched.

The establishment of Men’s Watches in a category known for women’s jewelry, was a little more precarious. But because of Chopard’s history with the Mille Miglia Classic Sports Car Race in Italy, we linked our launch to a major Hampton’s auction of classic sports cars.

Most of all, we created promotional materials and events for shops across the country to herald the connection of these fine watches and the sport of classic car racing. To our delight, Chopard launched far beyond goal.