The first Apple store in New York City faced reinvention with the opening of the Glass Cube on 5th Avenue. To interest a qualified buyer, we remade every retail element of Tekserve – from the front windows to the sales technology, to the merchandise offered, and the mentored time offered to Makers discovering their vision.

We reflected it all in Promotion that utilized a Make-It creed with all the energy of Tekserve’s eclectic staffers.

Best of all, we brought the brand to a selling offer in record time.